585 gold is 14 karat - 58.5% pure gold. The small “585” hallmark on the inside of a piece of jewelry indicates this exact fineness. In this guide, you will learn what 585 gold means, how it differs from 750 gold and 925 silver, why it retains its value, and how to care for it.
What does 585 gold mean?
The number 585 is a fineness hallmark and indicates the gold content in parts per thousand: 585 out of 1,000 parts are pure gold, equivalent to 58.5%. Expressed in karats, this corresponds to 14 karats. The remaining 41.5% consists of other metals such as copper and silver, which make the gold harder and suitable for everyday wear. 585 gold is therefore genuine gold - with a fineness that has proven itself for decades as a standard for high-quality jewelry.
585 or 750 - which gold content is right for you?
The higher the number, the more pure gold the alloy contains. Here is an overview of the common fineness levels:
| Fineness | Karats | Pure gold | Property |
|---|---|---|---|
| 333 | 8 karats | 33.3% | lower gold content, less value retention |
| 585 | 14 karats | 58.5% | balance of value and durability |
| 750 | 18 karats | 75.0% | higher material value, somewhat softer |
750 gold is closer to the price of pure gold in terms of material value, but it is softer and more sensitive. For everyday use, 585 gold offers the most popular balance of lasting value and practicality.
Yellow gold, white gold, and rose gold in 585
The color is determined by the alloy - the metals added to the pure gold:
- Yellow gold: the classic warm gold tone, alloyed with copper and silver.
- White gold: a cool, bright white. Our white gold is rhodium-plated (refined with rhodium), making it brighter, harder, and nickel-free, so it is also suitable for sensitive skin.
- Rose gold: a delicate, warm rosy tone created by a higher copper content.

585 gold or 925 silver?
Gold and silver speak two different languages - it is not a question of “better” or “more affordable.” Rhodium-plated 585 gold stands for warm, enduring value, while rhodium-plated 925 silver offers clear, versatile brilliance. Read more about which precious metal suits you in our article 585 or 925 - which precious metal is right for you?
Why Italian 585 gold?
Splendido Jewelry does not manufacture jewelry itself - we select each piece with care, hand-picking it from Italian goldsmiths. This means you receive a genuine precious-metal core made of 585 gold, never a base-metal core, and a design with Italian elegance and a fine finish. Genuine materials, fair prices.
Does 585 gold retain its value?
Yes. The material value of 585 gold is based on its pure gold content and the current gold price - which has risen significantly in recent years. Read more in our article on gold price developments. Unlike a gold bar, gold jewelry combines material value with design and personal meaning - a value you can wear and pass on.
How to properly care for and clean 585 gold
- Remove jewelry before exercising, bathing, and sleeping, and keep it away from perfume and cream.
- Clean 585 gold with lukewarm water, mild dish soap, and a soft brush; dry it with a soft cloth.
- Store each piece separately to prevent scratches.
- With rhodium-plated white gold, refreshing the rhodium plating after several years can restore its full shine.
585 gold does not tarnish or rust. With a little care, it will accompany you for a lifetime.
Discover 585 gold jewelry
Discover our carefully selected pieces made of genuine 585 gold - from gold necklaces and gold rings to gold earrings and gold bracelets, as well as rhodium-plated white gold. Find an overview in our gold jewelry collection. At Splendido Jewelry, you enjoy free shipping and returns, a 30-day return policy, and a 2-year statutory warranty.

























